On April 24, 2017, the state council approved the approval of the establishment of "China brand day", which will be established on May 10 every year as "Chinese brand day". As the first "China brand", hosted by the government of guiyang city in guizhou province pledges inspect bureau, and high-tech zone qualitative inspect branch area, area promotion center, is produced with joint undertaking the guiyang national high-tech zone of brand construction conference held in guizhou nature of science and technology co., LTD. 熊欢咏 result in guizhou province quality supervision bureau of quality and quality of guiyang city of guiyang city quality supervision bureau of quality supervision bureau deputy director zhang qiang, deputy director wang qian long LeiHouXiang, high branch, high-tech industry development director wang wei and governors award, provincial famous brand products such as enterprise representatives and "guiyang high quality prize" organizations or individuals, high craftsman and so on more than 50 people into the high-tech industrial park in nature. Accompanied by RuanYunJiang company general manager, has visited the nature mattress technology research and development centers, production lines, product display center, then enter the meeting place for branding a lively exchange stories and experiences.

Specifically, since the eighteenth congress, the central to "turn the standpoint of development to improve quality and efficiency", xi jinping, general secretary of the published a series of important for the quality problem is discussed, with particular emphasis on the "three changes", made in China to created in China, China speed changing toward the Chinese quality, Chinese products to the Chinese brand. Pledges inspect bureau actively responded to an appeal by the superiors in the zone and strong in carrying out quality area and the brand development strategy, speed up the brand cultivation, construction and development strength, under the power of nature that high quality, innovative brands, rapid and sound development.

When it comes to brand creation and brand building, the company general manager RuanYunJiang process from the brand, brand building and maintenance brand creation, brand construction achievements will nature of hardship and the joy of success, and participants share. According to the head of the quality supervision bureau of the high-tech zone, many enterprises lack the awareness and methods of brand cultivation because of their focus on technological innovation. Like nature, it is worth checking out the brand construction practices such as technology research and development, protecting intellectual property rights, strengthening product quality, shaping customer reputation, and enthusiasm for social welfare. Face rally high new excellent enterprise, high-tech zone pledges inspect bureau set up regional brand cultivation management system, the implementation of the trademark, standard transformation, the reward incentives, such as patent, brand-name products, brand enterprise policy, issued the "management method of guiyang high quality prize", was set up in the innovative organization, individual, and "high and new craftsman" award, spur the enthusiasm of the enterprise creating brand, benchmarking demonstration, exchange of experience and expert team to enterprise, according to the idea of "a enterprise and a slip", tailored solutions for the enterprise. At the same time, we should combine the functions of quality supervision, form synergy, speed up the innovation of quality supply, help enterprises improve products and service quality, cultivate and develop quality brands, and promote innovation and development of regional enterprises.